When Nusantara Rattan Conquer the World

Rattan handicrafts are one of Indonesia’s cultural heritages, possessing high artistic and historical value. From Sabang to Merauke, nearly every region in Indonesia has its own distinctive handicrafts that reflect local cultural identity. One of the most prominent crafts is rattan handicraft, which not only holds significant aesthetic value but also contributes substantially to the national economy.
Indonesia is recognized as the world’s leading producer of rattan, supplying around 80% of global rattan demand. Regions such as Cirebon in West Java serve as major rattan furniture production hubs, with export values reaching US\$3.16 million (approximately IDR 51.3 billion) in early 2025. Indonesian rattan products are highly sought after in international markets, including Europe, the United States, and East Asia, thanks to their innovative designs and superior quality. The Indonesian government actively supports rattan artisans through various programs. For instance, at the BRI UMKM EXPO(RT) 2025, Indonesian MSMEs showcased their rattan crafts in Japan and the UK, opening up new export opportunities. However, this industry still faces challenges in competing in the global mmarket Despite its immense potential, Indonesia’s rattan industry encounters several obstacles, such as fluctuating market demand and international trade policies. For example, the U.S. imposed a 32% import tariff in 2025, leading to a decline in rattan exports from Cirebon to the country. To address this, Indonesian rattan artisans and exporters must enhance competitiveness through design innovation, product quality improvement, and export market diversification.The conclusion is
Indonesian rattan handicrafts, once merely ordinary forest plants, now embody a blend of cultural heritage and economic potential. With government support, continuous innovation from artisans, and strategic responses to global challenges, Indonesia’s rattan industry can continue to grow and strengthen its position in the international market. Public support in using locally made rattan products is also key to sustaining this traditional craft industry.